Behind The Beauty with Isha Jajodia
- May 20
- 5 min read
For Isha Jajodia, beauty has always been more about a feeling than anything else. The founder and designer behind the label Roseroom Couture keeps her routine deliberately minimal — vitamin C, sunscreen, rose water, a splash of ice-cold water against the face — and her philosophy equally so: that what you eat, what you think, and the energy which you move through a room with will always say more about you than anything else. Her label, known for its soft lace and structured silhouettes, is an extension of the same belief. We sat down with Isha to talk about the rituals that keep her grounded, the woman she designs for, and the fragrance she's always dreamed of making.
What does a typical day in your life look like?
My day usually starts with meditation and a good session of exercise, followed by my morning juices. That helps me feel settled before the day begins. After that, I head to the atelier where most of my day is spent between fittings, fabric discussions, design reviews and working closely with my team. I like being involved in every stage, from the first idea to the final garment. Evenings are quieter, usually spent with family or just unwinding. I try to keep a balance so that I stay both focused and calm.
What does your beauty routine look like? Are you a minimalist or maximalist?
I lean strongly toward being a minimalist. My focus is more on skincare and overall wellness rather than heavy makeup. I believe consistency matters more than complexity. My routine includes Vitamin C, hyaluronic acid and retinol, along with regular facials and lymphatic drainage, which I really believe in. I also rely on simple habits like using rose water, staying hydrated and keeping my skin well protected with sunscreen. I also believe in ice water dips for the face, as they help improve blood circulation and reduce puffiness, giving the skin a more refreshed and toned appearance.
When it comes to makeup, I like to keep it very natural. A good, long lasting base is key, I usually rely on the Laura Mercier Pure Canvas Primer, followed by minimal makeup, just enough to feel fresh and put together.
What does beauty mean to you?
For me, beauty is something that starts from within. It’s not just about how you look, but how you feel on the inside. What you eat, how you think, the energy you carry, all of it reflects outward. I really believe your body is a temple, and when you take care of it with intention, it shows naturally. Beauty to me is also about being at ease with yourself. When you feel calm, balanced and happy, there is a certain lightness in the way you carry yourself. It shows in your expressions, in your eyes, in your presence. That, to me, is far more powerful than anything external.
What sparked your interest in fashion and how did Roseroom come about? What is the meaning behind the name?
My interest in fashion developed very naturally during my time at NIFT. I was always drawn to textiles, construction and the emotional aspect of clothing. When I started Roseroom, I realised there was a gap for something that felt refined, modern and emotionally expressive while still being rooted in Indian craftsmanship. The name came very instinctively. It represents softness, femininity and a personal creative space. For me, it also has a deeper, almost spiritual connection. I’ve always felt aligned with nature and energy, and the idea of a rose symbolises grace, growth and quiet strength.
Who is the Roseroom woman? If you created a beauty product inspired by her, what would it look like?
The Roseroom woman is well travelled, self assured and very clear about what she wants. She is aspirational and ambitious, but also deeply intuitive and self aware. She is not afraid to take a stand for herself and trusts her own choices. While she is globally inspired, she remains grounded in who she is. She values how something feels just as much as how it looks and chooses pieces that reflect her individuality rather than simply following trends.
If I were to create something inspired by her, it would be a fragrance. Something that lingers in a subtle way, where the room would know someone has walked in, but it is never overpowering. It would be soft, fresh and slightly rosy, reflecting the Roseroom muse. Feminine, effortless and memorable without trying too hard. A scent that feels timeless and personal rather than seasonal.
What does femininity mean to you, and how does it translate into your designs?
Femininity, to me, is not fragile. It is powerful, layered, and deeply expressive. It holds many identities within it, a woman can be a daughter, a sister, a partner, a mother, and at the same time an individual with her own voice and strength. I am deeply inspired by these different facets of a woman, and also by the idea of the divine feminine, from the strength of Ma Durga and Ma Kali to the grace and wisdom of Ma Saraswati. There is a quiet power in femininity that doesn’t always need to be loud, but is always present.
In my work, I translate this through contrast. Soft lace with structured silhouettes, delicate textures balanced with strength in construction. The idea is always to create something that feels both elegant and powerful, something that allows a woman to feel like every version of herself at once. Being a woman, and understanding these layers, is my everyday inspiration.
How would you define your personal style?
My personal style is quite effortless and instinctive. I tend to gravitate towards pieces that feel refined but still easy to wear. I like clean silhouettes, neutral tones and clothing that feels structured without being restrictive. I also enjoy layering and styling pieces in slightly unexpected ways, like pairing jackets with dresses or mixing textures. For me, it’s less about following trends and more about wearing something that feels like me.
A beauty product that you always have on hand?
I always have a lip balm with me, I use the Laneige one, slightly tinted. A good primer is also essential for me; I really like the Laura Mercier Pure Canvas Primer. And I don’t leave the house without applying sunscreen.
Your favourite scent.
I’ve been using Narciso Rodriguez for a long time. I’m drawn to fragrances that feel warm, soft and slightly floral, something that stays with you without being overpowering.
If you could create a beauty product that doesn’t exist yet, what would it be and why?
I would love to create a fragrance that evolves throughout the day and subtly adapts to the person wearing it. Something very personal, almost like a signature that changes slightly depending on mood and environment.
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