5 Indian Oral Care Brands To Keep On Your Radar
- 3 days ago
- 2 min read
Oral care used to be the one corner of the routine you didn't think about — a tube of toothpaste, whatever floss was under the sink, done. Not anymore. A new crop of brands is treating your mouth with the same intentionality you've already brought to your skin: AM/PM formulas, ingredient lists you can actually parse, bamboo and glass instead of plastic, colorways that hold their own on a shelf next to your serums. Below, five labels worth adding to the routine — and what makes each one worth the switch.
Salt. Oral Care
Salt Oral Care wants you to treat brushing your teeth with the same reverence as you do for moisturizing your face. That is the premise behind their line that include a separate toothpaste for the AM and PM each (plus others built specifically for sensitivity and whitening), bamboo toothbrushes, and a mouthwash housed in a glass bottle that is equally at home on your vanity as it is on the sink top. We love their Daily Essentials Combo that includes the Dawn Saffron Day Toothpaste, Dusk Vanilla Night Toothpaste, and the Hyaluronic Teeth Whitening Mouthwash, as well as their 100% biodegradable Eden Bamboo Toothbrush that gently yet effectively clean the teeth.
Tusk Oral Care
An electric toothbrush complete with a magnetic wall mount that charges the brush while you're away and keeps the brush upright, plus a pocket floss that is built for your travel kit: Tusk Oral Care joins a cohort of brands with products that are as design-forward as they are ingredient-conscious. Their toothpaste, Minty Mist, makes the case. The formula ships in a mint-and-white tube and lists sodium fluoride alongside Xylitol, Probiotics and Green Apple Extract that are aimed at gum protection and enamel repair.
Seven Oral Care
Dentist-created, science-first, and built at the intersection of oral health, beauty, and design — that's the premise Dr. Namrata Jadwani and Tanvi Gupta built Seven Oral Care on. It shows most clearly in the Superbrush Pro: five striking colorways and a luxe matte finish that fits right in on your vanity. For anyone who reaches for gum out of habit rather than preference, the sugar-free Super Mint Breath Strips are the more interesting swap — no chewing, no wrapper to deal with, and a claimed freshening window of just seven seconds.
Fang Oral Care
Mumbai-based Fang Oral Care blends modern science with Ayurveda. Case in point? Their toothpaste — a fluoride-free formulation — pairs 5% nano-hydroxyapatite, an ingredient used to support enamel remineralisation, with botanicals traditionally associated with Indian oral care, including miswak, babool, amla and clove. They also do a 100% biodegradable mint-flavored charcoal floss and a Water Flosser that gets the hard-to-reach parts that string floss can't reach.
Perfora
Colorful, design-forward, and clearly built with intention, Perfora is making a real case for oral care as something worth paying attention to. The electric toothbrush is the clearest example: a 360° rotating head designed to clean thoroughly while going easier on the gums than a standard brush. Round it out with a tongue cleaner — three variants to choose from — and a sugar-free chewing gum made in collaboration with GudGum, aimed at fresher breath and stronger teeth between brushes.
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